Chuck Sheldon: When you start a company, you
don’t look very far out. I remember when we first went to trade shows. Our sign says,
“We buy and sell used systems.” Our name said “Network Hardware Resale. We buy and sell
network hardware.” So why the name change? The answer is because we’ve changed. Mike Lodato: This has been a long time coming.
We’ve actually reshaped this business starting seven, eight years ago. We were on this strategy,
and we’ve become a radically different business in this time. We were no longer a reseller
of network hardware. We’ve expanded into servers and storage and networking and professional
services and managed services, and we’re doing it with some of the biggest brands in the
world now. Mike Sheldon: We are fundamentally altering
the way large organizations buy, maintain, and transact in the IT space. We do it better.
We provide more value, and I don’t think that message would have been as resonant with our
old name. I just don’t think it would have worked. Holger Peters: Working with clients and really
advising them on the best strategy of the network–NHR doesn’t tell that story anymore,
Curvature does. Mike Lodato: Its definition is at the root
of what we’re doing with our customers. It’s a measure of change. The curvature is the
arc off the current path that something’s taken, and that’s how our customers work with
us. Our customers, the more and more they work with us, the more they get involved,
and the more they change and the way they are looking at IT and how they’re sourcing
stuff. Sam Chesluk: I’m excited to have an opportunity
to reintroduce ourselves to the world, to those who know us and to those who don’t know
us. I really think that there’s a lot to be said for taking pause, taking stock, and really
getting a good, clear evaluation of where we’re at and then speaking that truth to the
world. Jeff Zanardi: The most exciting part about
this whole process is we’re going to be able to share with the world what we can offer
and what we can deliver and it’s a hidden secret. These are services, solutions, products
that we’ve been selling for years. We’ve never put them into a story. We’ve never branded
them in a way where customers can see the whole body of work and really can take advantage
of what we have to offer. Sam Chesluk: We’re no longer a provider of
widgets. We are a strategic partner to our clients. You know, that’s not a simple line
that you cross, that’s a gradual evolution. Sachi Thompson: Part of the evolution of our
brand is that we’ve created processes and systems and scalability based on our customer
needs. That’s what’s so exciting about it is I feel like we’ve already built the house.
We’ve already done the work. We’ve done everything, and the brand is actually the last piece that
needed to happen. It’s time; we’re ready for it. Jeff Zanardi: We’re not striving to be the
company we’re talking about. We are the company that we’re talking about. We are already Curvature. Mike Sheldon: Curvature is a statement of
all the hard work that all the employees have put in to get us here. Curvature is a recognition
of who we want to be and who we are, all the changes that have been made, and more than
anything it’s a promise. It’s a promise to our employees, and it’s a promise to our customers
that the next chapter has yet to be written. And we’re all going to write it together.
You’re going to be part of it, and it’s going to be a remarkably successful story.